The Q-niverse

Welcome to The Q-niverse!

Hello and welcome to my blog, where I aim to provide insight, tips, and practical advice drawn from my nearly 20 years in the A/E/C marketing universe, with a personal touch. No subject is exempt! — Melissa

Vote Like You Earned the Right

Don’t boo, vote. Make sure you vote! Vote early! How sick are we of these messages? I know I am. But, these are important reminders. And you guessed it, here’s another one. Even though this is a marketing blog, I’m using the platform to share my story. Most of us did nothing to earn the…
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How to Make Your Annual Goals Stick

It’s that time of year when many of us set goals for everything from losing weight to saving money. We often start off strong, only to fizzle out before too long. I was stuck in this cycle until a few years ago, when I finally cracked my own code for making my goals a reality.…
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8(ish) Habits of Good Primes & Subs

Most of the time, I’m hired by prime consultants to lead their proposals and in that role, I am the primary contact for the subconsultants. I usually develop and send out the request for information (RFI) and track the content coming in. Over the years, I’ve had experiences with subconsultants who were responsive (meaning, they…
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I Sipped, I Savored, I’m Back: My SMPS PRC Experience

My experience at the 2018 SMPS PRC, Wave in the Vineyard: Cultivating Marketing Excellence in Napa, CA last month can quickly be summarized with some statistics: 3 inspiring days with people who “get” marketing, 6 amazing sessions attended, 3 fun networking events joined, 5 meals enjoyed with marketers from around the country, 27 new connections…
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Is 2018 Your Color Year?

Pantone’s color of the year 2018: Ultra Violet 18-3838 Every year when Pantone announces its choice for color of the year, it’s like my own personal Golden Globes. I buy into it fully, knowing full well it’s a clever marketing tactic. I dive in anyway, splashing that year’s color wherever I can in proposals, graphics,…
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