Q Universe

Welcome to Q Universe!

Hello and welcome to my blog, where I aim to provide insight, tips, and practical advice drawn from my nearly 20 years in A/E/C marketing. No subject is exempt! — Melissa  

8(ish) Habits of Good Primes & Subs

Most of the time, I’m hired by prime consultants to lead their proposals and in that role, I am the primary contact for the subconsultants. I usually develop and send out the request for information (RFI) and track the content coming in. Over the years, I’ve had experiences with subconsultants who were responsive (meaning, they…
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I Sipped, I Savored, I’m Back: My SMPS PRC Experience

My experience at the 2018 SMPS PRC, Wave in the Vineyard: Cultivating Marketing Excellence in Napa, CA last month can quickly be summarized with some statistics: 3 inspiring days with people who “get” marketing, 6 amazing sessions attended, 3 fun networking events joined, 5 meals enjoyed with marketers from around the country, 27 new connections…
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Is 2018 Your Color Year?

Pantone’s color of the year 2018: Ultra Violet 18-3838 Every year when Pantone announces its choice for color of the year, it’s like my own personal Golden Globes. I buy into it fully, knowing full well it’s a clever marketing tactic. I dive in anyway, splashing that year’s color wherever I can in proposals, graphics,…
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